Web Analytics Wednesday

Rob McLaughlin (Sky) - Omnichannel personalisation and digital data is nothing on it’s own

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August 28, 2018
Digital channels offer organisations the ability to recognise customers and personalise experiences. What are the opportunities in personalisation? What are the risks associated with failing to deliver personalisation? Rob will expose the journey he has taken the Sky business on to date, the wins, learnings and distractions which have made this area the most challenging and rewarding in his career to date.

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