Web Analytics Wednesday

WAW Copenhagen #2

Thu, 07 Nov 2019 08:13:17 GMT

On October 30, 2019, IIH Nordic held the second Web Analytics Wednesday Copenhagen 2019 alongside sponsor Tealium. Check out this video to hear from the amazing speakers: Krista Seiden, Sarah Faber Petersen, Anna Kiljunen, Marta Florentyna Saratowicz and Nicola Strand (host).

Make sure to sign up for the next Web Analytics Wednesday on February 20, 2020! #WAWCPH

Rob McLaughlin (Sky) - Omnichannel personalisation and digital data is...

Tue, 28 Aug 2018 10:18:17 GMT

Digital channels offer organisations the ability to recognise customers and personalise experiences. What are the opportunities in personalisation? What are the risks associated with failing to deliver personalisation? Rob will expose the journey he has taken the Sky business on to date, the wins, learnings and distractions which have made this area the most challenging and rewarding in his career to date.

Talk: Beyond the Cloud - Mark Edmondson

Mon, 12 Mar 2018 15:59:28 GMT

How we work with data has today moved far beyond from an Excel sheet to cloud tools/services. Mark Edmondson has been leading the way in using Google Cloud to work with large amounts of data.
Today it has become easier and easier to build your own web analytics e.g. Google Analytics and Adobe Analytics. We are in a crazy situation where everybody with a good idea can create a service that scale to a billion users. That put us in a “build-or-buy dilemma”. As a small company, you might buy you into these services, but as you get to a bigger company and get more and more resources and tech resources, the build options are today getting more and more feasible.

(Mark Edmondson is an official Google Developer Experts and plays an active role in the strategic development of Google’s data analytics products offering. At IIH Nordic, he works with the architecture of datalakes, BigQuery and Machine Learning.)

Talk: Getting Personal - Data Driven Personas by Casper Radil

Wed, 07 Mar 2018 15:36:07 GMT

Personalised marketing is rapidly becoming a critical success factor for the majority of brand experiences. Segments are are no longer static and will shift in context to how users are interacting with your brand.

In a digital world rich with data, how data drives your persona segmentation needs to aligned with a 'predefined cognition of how that person will be', in relation to their needs at the time.

Casper Radil is Denmark's leading authority with persona data and is often interviewed by Danish Television networks regarding online dating technology and networks, which have the most advanced user generated segmentation. At IIH Nordic, he is the lead consultant with one of Denmark's leading gaming organisations.

Introduction to WAW

Tue, 21 Feb 2017 14:29:24 GMT

Web Analytics Wednesday is the largest global community event for the data analytics and online marketing professionals. IIH Nordic has produced this event 3-4 times per year in Denmark, in Copenhagen and Aarhus since 2007, and in 2017 will be expanding the event to Amsterdam and Dubai.

Jomar Reyes (IIH Nordic) Digital Marketing Ecosystems

Thu, 22 Dec 2016 14:26:11 GMT

Today's marketing is dependent on an ecosystem of cloud based applications, social networks and information from CRMs. In this talk, Jomar Reyes breaks down the dynamics and similarities of an ecosystem, both from nature and for a company.

Paul Bongers (Searchmetrics) - SEO, Search EXPERIENCE Optimisation

Tue, 19 Apr 2016 09:45:57 GMT

The Google algorithm is looking more at the experience than just keywords. Bongers of Searchmetrics gives us a StarWars themed talk with some examples on the latest changes with Google where they will prioritise the sites that 'optimise for people' and aim to be most relevant.

Ludvik Høegh-Krohn (OMG) - Web Analytics of Content Marketing

Wed, 03 Feb 2016 12:06:12 GMT

Lidvik has more than 10 years of experience with online advertising, SEO, web analytics and conversion rate optimization. He is a regular speaker and lecture at universities and events throughout Scandinavia.

Florian Steps (Teradata) - From Target Groups to Target Moments

Wed, 03 Feb 2016 11:54:19 GMT

Florian is a seasoned marketing professional with experience in telecommunications, medical industries and is now a senior consultant with digital marketing at Teradata Applications based in Germany.

Patrick Kitchell (Microsoft) - The collapse of Social Media Engagement

Mon, 01 Feb 2016 12:31:14 GMT

Patrick is a veteran of CRM, social media and a vocal thought leader pushing the boundaries of technology and data.

Peter Meyer (IIH Nordic)- Enterprise Analytics - Making it Big

Mon, 01 Feb 2016 12:13:28 GMT

(Danish) Peter Meyer is a Senior Web Analytics Technician working on some of the trends of some of the biggest brands in the Nordics. Meyer is a highly experienced data analyst and technician having worked at Danish brands such as GNResound, and Aller Media.
In a data driven world, this talk gives some of the essential basics in ensuring companies are using their data effectively and accurately. In this talk, Peter discusses some of the challenges of enterprise analytics, from technical setup, data usage and data quality.