Live: Web Analytics Wednesday

January 20, 2016 03:13 PM

Kom med til en aften med store talere fra ind- og udland, cases og trends fra online- og analytics-branchen.



Senior Consultant Digital Marketing at Teradata Applications

Support all EMEA regions in generating demand for solution capabilities across the whole portfolio of Marketing Applications. Focus on Digital Marketing trends and best practices across all digital channels, especially e-mail, mobile and social. Work with clients to define their long term vision, goals and strategies for Digital Marketing. Drive the development of our consulting offers, new methodologies and products.

Partner at OMG AS Norway, Manages the Search team, and hands on in most areas of Search and analytics. Worked with most aspects of online marketing. Specializes in search engine marketing, SEO + PPC. Web Analytics, do enjoy Piwick.

Regular speaker at Norwegian Universities like NITH, BI and MH on the topic of online marketing and web analytics. Also been a speaker at some Search Engine Conferences: SEM Konferansen 2011, RIMC 2012, SMX Stockholm 2012.

Jesper Andersen er strategisk PR-rådgiver med speciale i kommunikationsmåling og –analyse. Han har arbejdet med kommunikation i over 10 år – både på rådgiversiden og som pressechef i flere store virksomheder. Hans virksomhed, Quantum Public Relations, er som Danmarks første blevet optaget i den internationale brancheorganisation AMEC – Association for the Measurement and Evaluation of Communication.


Marketing professional, with more than 14 years of online marketing experience and a proven track record of successful projects, from initial concepts through implementation and follow-up. Measuring performance in all aspects of marketing and sales, setting up KPIs for business areas and targets for ROAS.

Skills: Management, Online Marketing, E-commerce, Digital Strategy, Digital Marketing, Web Analytics, Marketing Strategy, Online Advertising, Business Strategy, Marketing Management, Email Marketing, SEM, SEO, User Experience, Lead Generation, Social Media, Conversion Optimization, Communication

"2015 - The Collapse of Social Media Engagement – What Does 2016 Hold?"

Buffer admitted in October 2015 that they lost ½ of all their social media referral traffic in 2015.  This is roughly 100,000 fewer people are being attracted via social media to their content.  What could be the structural reasons why happened and what could be the implications for marketing and web traffic in 2016 and beyond.

 

 Patrick Kitchell is a Technical Solution Specialist at Microsoft who loves trying to find the...